experience
 

Senior Graphic Designer (Contractor)  |  Google Play
San Francisco, CA  2016–Present

  • Lead design and devise concepts for GP gift card campaign promotions to support retail strategies. 
  • Concept and design consumer-facing assets (ads, posters, in-store signage, fixtures) for GP gift cards around the globe (30 countries). 
  • Create marketing asset templates and establish brand style guides for GP gift cards. 
  • Provide creative guidance, implement brand standards, and improve processes. 
  • Manage projects from concept to completion.
  • Collaborate with marketing and brand managers, retail partners, and vendors.

Graphic Designer  |  Squaretrade  
San Francisco, CA  2014–2016

  • Created marketing assets (i.e. brochures, store signage, site integration, outdoor marketing, pitch decks and materials) for US and EU retailers.
  • Designed collateral for campaign launches, print materials and store graphics for channel partners.
  • Oversaw internal branded projects (i.e. brand style guide, visual communications, internal branded logos, and environmental office graphics).
  • Update website pages and create marketing emails
  • Responsible for working on multiple projects while collaborating with designers, marketing team, copy writers, and creative director.

Lead Graphic Designer  |  Pottery Barn  
San Francisco, CA  2012–2013

  • Responsible for designing seasonal campaigns for catalog and e-commerce while collaborating with brand partners.
  • Created catalog editorials (catalog front covers, feature spreads and mini catalog "look books"), site assets, direct mail pieces, ads, and graphics.
  • Conceptualized and designed editorial style guides, the PB blog "Inside & Out", collaborative campaign collateral, monogrammed PB products, PB credit card collateral, seasonal stylist guides, and graphics for photo shoots.
  • Worked on multiple branded internal projects under the WSI umbrella.
  • Responsible for managing projects from concept to completion while working closely with the Creative VP, art directors, designers, copy writers and marketing team. 

Visuals Graphic Designer (Contractor)  |  Williams-Sonoma, Inc. 
San Francisco, CA  2011–2012

  • Designed retail floor set graphics while collaborating with senior management, internal partners and various departments. 
  • Concept and designed window graphics, in-store collateral and special projects (special retail programs and events, advertising, registry program, business sales collateral, executive presentations). 
  • Designed and oversaw implementation of store signage and collateral for Williams-Sonoma stores.
  • Collaborated with production manager and color correction manager from initial release to final print.

Catalog Production Assistant  |  West Elm  
San Francisco, CA  2010–2011

  • Responsible for production of all catalog spreads, including creating layouts, placing images and copy, utilizing style sheets and libraries.
  • Updating catalog spreads with merchants/editorial/executive changes and preparing all type files for print.
  • Coordinated copy and image production, managed blue-line and layout changes.
  • Prepared catalog files for press, type and color release. 
  • Managed incoming photography and released film to color separator. 
  • Created templates, maintained photography, archived files, and distributed proofs company wide.

Graphic Designer  |  World Leaders Travel  
San Francisco, CA  2008–2010

  • Responsible for design, production and execution of all communications. 
  • Created brochures, catalogs, direct mail pieces, sales materials, magazine ads, web graphics and online ad campaigns. 
  • Responsible for researching fonts, imagery, and 
  • Oversaw production of homepage graphics and weekly e-newsletter. 
  • Managed production, scheduling, and budgeting.

Freelance Graphic Designer  
2005–Present

  • Projects include: logo, identity design and branding, print collateral (direct mail pieces, invitations and event collateral, marketing signage), website design, and creative consulting.

EXPERTISE

InDesign
Illustrator
Photoshop
Keynote
PowerPoint
Art direction
Typography
Logo design
Branding & identity
In-store & direct marketing
Catalog & editorial design
Layout & template design
Brand style guides
Print production
Press-ready mechanicals