experience
 

Senior Graphic Designer  |  Google Play (Contractor) 
San Francisco, CA  2016–Present

  • Lead design concepts for Google Play gift card campaign promotions to support retail strategies.
  • Concept and design consumer-facing visual assets (print and digital) for Google Play gift cards around the globe (30+ countries).
  • Establish brand style guides and create seasonal marketing templates and campaign assets.
  • Provide creative guidance, implement brand standards, and improve processes.
  • Collaborate with marketing and brand managers, retail partner managers, and production vendors.

Graphic Designer  |  SquareTrade  
San Francisco, CA  2014–2016

  • Created marketing assets (i.e. brochures, store signage, site integration, outdoor marketing, pitch decks and materials) for US and EU retailers.
  • Designed collateral for campaign launches, print materials and store graphics for channel partners.
  • Oversaw internal branded projects (i.e. brand style guide, visual communications, internal branded logos, and environmental office graphics).
  • Update website pages and create marketing emails
  • Responsible for working on multiple projects while collaborating with designers, marketing team, copy writers, and creative director.

Lead Graphic Designer  |  Pottery Barn  
San Francisco, CA  2012–2013

  • Responsible for designing seasonal campaigns for catalog and e-commerce while collaborating with brand partners.
  • Created catalog editorials (catalog front covers, feature spreads and mini catalog "look books"), site assets, direct mail pieces, ads, and graphics.
  • Conceptualized and designed editorial style guides, the PB blog "Inside & Out", collaborative campaign collateral, monogrammed PB products, PB credit card collateral, seasonal stylist guides, and graphics for photo shoots.
  • Worked on multiple branded internal projects under the WSI umbrella.
  • Responsible for managing projects from concept to completion while working closely with the Creative VP, art directors, designers, copy writers and marketing team. 

Visuals Graphic Designer (Contractor)  |  Williams-Sonoma, Inc. 
San Francisco, CA  2011–2012

  • Designed retail floor set graphics while collaborating with senior management, internal partners and various departments. 
  • Concept and designed window graphics, in-store collateral and special projects (special retail programs and events, advertising, registry program, business sales collateral, executive presentations). 
  • Designed and oversaw implementation of store signage and collateral for Williams-Sonoma stores.
  • Collaborated with production manager and color correction manager from initial release to final print.

Catalog Production Assistant  |  West Elm  
San Francisco, CA  2010–2011

  • Responsible for production of all catalog spreads, including creating layouts, placing images and copy, utilizing style sheets and libraries.
  • Updating catalog spreads with merchants/editorial/executive changes and preparing all type files for print.
  • Coordinated copy and image production, managed blue-line and layout changes.
  • Prepared catalog files for press, type and color release. 
  • Managed incoming photography and released film to color separator. 
  • Created templates, maintained photography, archived files, and distributed proofs company wide.

Graphic Designer  |  World Leaders Travel  
San Francisco, CA  2008–2010

  • Responsible for design, production and execution of all communications. 
  • Created brochures, catalogs, direct mail pieces, sales materials, magazine ads, web graphics and online ad campaigns. 
  • Responsible for researching fonts, imagery, and 
  • Oversaw production of homepage graphics and weekly e-newsletter. 
  • Managed production, scheduling, and budgeting.

Freelance Graphic Designer  
2005–Present

  • Projects include: branding and logo design, print collateral, website design, and creative consulting.

EXPERTISE

InDesign
Illustrator
Photoshop
Keynote
PowerPoint
Art direction
Typography
Logo design
Branding & identity
In-store & direct marketing
Catalog & editorial design
Layout & template design
Brand style guides
Print production
Press-ready mechanicals