Print collateral created for Williams-Sonoma's product launch of Agrarian.  Collateral consists of a press kit presented to the top 50 magazine editors. 
Agrarian is about supporting a lifestyle of healthy living–connecting the virtues of homegrown and homemade to the everyday table.

Press Kit Envelope
Graphics screen printed on brown craft paper envelopes, inspired by garden seedling packets and the DIY movement. 

Press Kit Invitation

Bag Stuffer

NY Invite